Amarachi was launched in 2011 by professional dancer Sonnah Allie. Her passions for being original and standing out from the crowd lead to her making her own jewellery. Her jewellery created a buzz by people who came across it and she soon started receiving requests for her work. Thus Amarachi was born.

Amarachi is a fresh jewellery line with plenty of attitude that merges street style fashion with African cultural fashion. Seeking inspiration from pop culture, African iconic signs and all things sweet, this mash up is truely something spectacular. The name Amarachi derives from the Nigerian Igbo language meaning ‘Gods grace’.

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